Services

Elevating the
Equine Industry

In the equestrian world, a horse’s gait is the foundation of its athletic performance; in marketing, your "Gait" is the strategic momentum that drives a brand toward a win. 

Services

  • Connecting brands with horse trainers, riders, and equine professionals to build credibility, expand reach, and create meaningful, performance-driven collaborations.

  • Helping equine brands grow with clarity and direction. From defining your positioning to identifying new revenue opportunities, we build strategies that are grounded in the realities of the horse industry. This includes refining your brand story, aligning your product offering with market demand, and creating a clear path for expansion across channels, partnerships, and regions.

  • Supporting equine brands through curated event strategy and presence. From equestrian private galas and luxury industry gatherings, we ensure your brand shows up with clarity, consistency, and impact.

    From partnerships to on-site experience, every detail is aligned to elevate perception and build meaningful connections within the equestrian community.

Client Reviews

“We brought in Natalie as a consultant to support our agency on two equine clients as we expanded into the high-end equestrian market across the U.S. and U.K. The impact was immediate. She provided clear strategic direction, connected us with the right people, and helped us navigate a very discerning space with confidence. We secured high-quality partnerships for both clients. Her contribution played a key role in elevating our positioning and results.”

— Andrea Nerep, 
Founder & CEO of Petzbe Agency

“Natalie’s passion for the equestrian world has remained a constant thread throughout her impressive career. It is rare to find a partner who possesses both 26 years of high-level marketing expertise and such a deep-rooted understanding of our industry. Natalie doesn't just 'understand' the market; she has lived it since she was nine years old. At Starbuck Equestrian, we value excellence and integrity, and that is exactly what Gait Global delivers. We couldn’t recommend Natalie and her team more highly to any brand looking to elevate their presence with true authenticity.”

—  Juliana Starbuck, 
Starbuck Equestrian

“Natalie is far more than an agency lead; she is a formidable business partner. While running the global ChapStick account, she demonstrated a sophisticated understanding of our brand’s heritage and its future potential. Navigating a legacy brand across diverse international markets requires a rare blend of diplomacy and data-driven strategy, and Natalie delivered both with ease. She consistently brought a 'brand-side' mentality to the agency's work, ensuring every creative execution was anchored in our global business objectives. I couldn't have asked for a more reliable or insightful lead at the helm of our most iconic brand.”

— Oliver Sanders
Vice President of Marketing 
USA & Canada Wellspring Consumer Healthcare

“I have known Natalie for over 20 years, and her understanding of the equestrian world is truly second to none. Dedicated to horses since 1988, she brings an authentic rider's perspective that—when paired with her 26 years of high-level marketing expertise—makes her an invaluable asset to any equine venture. Beyond her professional marketing acumen, Natalie is a dedicated advocate for the Eastern End of Long Island. Her leadership as a committee chair for the Peconic Land Trust perfectly illustrates her commitment to land preservation across the East End. She understands that the future of our sport depends on protecting the open spaces and unique agricultural heritage of this region.  Whether she is developing a brand for a new equine company, association, or members club, Natalie’s work is consistently sophisticated, effective, and completely devoid of pretension. She understands this industry from the ground up.”

— Amanda Starbuck, 
Starbuck Equestrian

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