About Me

Elevating Equestrian Brands Through Strategy, Storytelling & Growth

Background

With over 26 years of experience in brand strategy, growth leadership, and investor communications, my career has been driven by a simple belief: nothing is impossible. From scaling emerging infrastructure technology companies to revitalizing global brand portfolios, I have focused on building brands that command attention and deliver real results.

Alongside my professional career, horses have always been a defining part of my life. Growing up in the world of horses, I developed a deep respect for the tradition, discipline, and quiet elegance that define the elite equestrian community. Years of riding at a high level further shaped that connection, fostering a true appreciation for the heritage and standards that set this world apart. That lifelong passion ultimately led me to focus my work within the horse industry, where I combine my professional expertise with a deep understanding of the culture and values of the equestrian world.

Today, I advise and consult exclusively within the equestrian sector, partnering with brands and industry leaders to refine positioning and elevate brand presence.

Experience excellence in every stride. Let’s perfect your brand’s gait.

Career Highlights

  • Secured critical funding for Kore Infrastructure's GEN2 module build by developing an investor-focused marketing strategy and leading a national PR campaign that strengthened market confidence and investor interest.

  • Drove 3x revenue growth at o2kl by restructuring internal operations, optimizing workflows, and building high-performing teams capable of supporting rapid business expansion.

  • Modernized iconic consumer brands by creating innovation pipelines that balanced heritage with growth, including strategic work for ChapStick and millennial-focused campaigns for Yellow Tail Wine.

  • Led large-scale marketing initiatives featuring prominent public figures including Hillary Clinton and Sheryl Sandberg, generating more than 2,000% growth in digital engagement.

  • Managed high-profile partnerships with world-class athletes including Serena Williams and Andy Roddick on behalf of the U.S. Food and Drug Administration, delivering impactful public awareness campaigns.

  • Built and executed integrated marketing, communications, and brand strategies that helped organizations secure funding, increase revenue, strengthen market positioning, and drive measurable business results.

  • Specialized in translating complex business objectives into compelling stories that resonate with investors, customers, partners, and the media.

  • Helped legacy brands evolve for new generations while preserving the authenticity and trust that made them successful.

  • Combined strategic leadership, operational excellence, and marketing expertise to help organizations scale, innovate, and achieve sustainable growth.